2:30pm - 3:05pm Why Ops Should Own ABM (Yes, Ops!)
Tuesday Aug 7 - Breakout Stage
Leveraging data science and machine learning surfaces the best-fit accounts: those that are exhibiting intent behavior and are actively engaging with your content or that of your competitors. Acting on these insights in real time is transformative when done correctly. Learn how Linda put theory into practice, shortening EverString's sales cycle by 21% and increasing their average deal size by 60%.